You can find them at the top, clearly visible, on the Facebook mobile and web app.
But unlike the posts, these contents have a duration of only 24 hours, after which they disappear and no trace will remain even in our Diary. It is obviously not a coincidence but the very nature of this instrument: it is about capturing the moment! Here, now!
It is a direct channel with its followers, it is a visual storytelling. Creating photo or video albums is another thing.
It is a concept that is also present on other social networks, in particular Instagram
Stories on social media work because they represent a different type of entertainment from that typical of posts: it is easier to enjoy, it typically has a more genuine aspect, perhaps improvised, but often really engaging especially if music is also added in addition to videos or photos, sticker, text.
Following the stories, like a narration hour after hour or day after day, creates a live and constant bond between those who publish and those who follow: if you want to follow the events of a contact, you must follow carefully so as not to risk not being there and missing something. decisive.
They are a real window that those who publish open on their world.
Stories are good for personal profiles, even more so for celebrities or for those who do personal branding, but they are obviously good for companies if you are really good at grasping their essence and potential for marketing.
Each brand or small company can tell stories to summarize ideas and messages within a storytelling flow directed to their followers.
What to tell on the stories?
Your office, the daily life of your team, what customers usually do not see: a way to show the more human face of your business beyond the professional aspect, a way to bring the public closer to your world.
- Crucial moments of an event: speeches, protagonists, backstage, funny moments.
- Your skills: tips, advice, how to do a certain thing or solve a common problem.
- Anticipate the steps involved in preparing for an important meeting, presentation, or meeting people want to know what you’re about to face.
- Share particularly interesting content that relates to some customers (if you have permission)
If we have convinced you about the usefulness of stories on Facebook, if you like this tool then get to work!
Make your content and then publish it!
