Well, in reality the solution is not so much to fight him because we are on his playing field, the rules are his and the base is owned: everything turns against us. But there are some steps you can use to get the best of it. And increasing the organic reach of posts is always a central aspect, especially for obtaining good results.
Because this is the junction that awaits a solution: the reach of non-sponsored posts is decreasing more and more. The problem with Facebook’s new algorithm is simple: there is less and less space for those who don’t invest in sponsorships. Which, in any case, are indispensable for pushing commercial content. If you want to sell on social media you have to invest, this is a law of the market.
And above all, it is a principle to assimilate if you want to do social media marketing seriously. But it is also true that it can be useful to have a series of useful indications for dealing with the new Facebook algorithm. Which, of course, you can’t know in detail but you can deal with the common sense of these tips.
Focus on video content (including live)
One of the best solutions to get more organic visibility on Facebook, especially on the Fan Page: create a video content marketing program. The underlying concept is simple and is expressed through different perspectives. Any ideas to develop? Here is my list to keep in mind:
- The use of videos works on mobile devices.
- Smartphones are the main way to navigate.
- Videos are more engaging and keep you on the platform.
All this is pure gold for Facebook which rewards quality videos. That is to say what can become a magnet to attract users and ensure that they remain on the platform, an essential condition for making the advertising system work.
Try to focus more on native and live videos, the latter bring more interactions. So it’s your job to create a winning strategy for posting quality videos and fighting Facebook’s new algorithm.
Don’t forget about the tests
Do you know what can make a difference in a Facebook content marketing project? The aptitude for testing, for questioning what you have done so far to try innovative ways and feed the public with different and always new activities. It is not easy to work in this direction, I know it well. But it is necessary.
On the one hand, you take note of what people love, and continue to follow this virtuous path. On the other hand, do tests and try the novelty card.
Why choose this tool?
Special tools, in addition to publishing posts on multiple social networks at the same time, gives you the opportunity to discover ideas and inspiration to update your profiles and official Facebook pages with something new and interesting for your audience. To discover this feature, all you have to do is sign up and start using this tool that presents a valid mix between social media marketing and content curation tool.
Fuel internal and external conversations
This is a prerogative to give the new Facebook algorithm what it wants: interaction. You can’t think like a web superstar and ignore those who give you a minimum of attention.
Indeed, the real answer to those who ask how to get visibility and interpret the new Facebook algorithm is this: interaction with the public. That is to use these realities for what they were born. Here you can read one of the most important passages of this analysis dedicated to the new Facebook algorithm:
Instead of focusing on what makes content popular and attention-grabbing, we need to focus on what makes content personal and conversation-worthy. When content impacts people on a personal level and gets them talking, well, that’s how change happens.
That is: instead of focusing on what can make posts popular and draw attention, you need to focus on what you can do to work on updates that touch the individual in the personal and are worthy of conversation. When the content makes people talk and compare, things really change. What does this mean? Working on drives, emotions, on the study of the target. But not only.
You have to work on the comments, make sure that people find a real and attentive interlocutor. This is both in the internal discussions on the Fan Page, which arise and develop in your spaces, and in the links shared by the public. In short, as soon as you find your brand involved in a conversation, take advantage of the opportunity to fuel virtuous comparisons and discussions. Social networks are always the right solution.
Get followed as a featured source
How to appear in the home of the public and fight the closures of the new Facebook algorithm? There is one way: get the audience to see your updates featured. We all have a number of preferences for favoring the activities of certain Facebook Fan Pages.
This allows you to see certain content first, and here’s the job: create video tutorials and share screenshots to prompt your audience to highlight your Fan Page.
This is the best way to bypass the logic of the algorithm. Your Facebook page must become a daily arrival point, people must wait for your publications. Also because you can invite them to highlight the updates of your page, but if you do not gain the trust of the public, the risk is to lose your audience within a few weeks.
